Advertising vs Public Relations

Media Relations,Healthcare Public Relations, Entertainment PR Firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.

These both advertising and public relations are important for building brands and communicating with the target audiences. The advertising space is paid whereas, public relations are earned. Having idea of the delicacy of advertising and public relations can help you make successful marketing communication campaigns.
These two areas of marketing are often misunderstood as being the same thing but they both are very much different as both of these are used in Integrated Marketing Communications.



  • ADVERTISING -



  • Advertising is an effort to convince consumers to buy their products or services.
  • In advertising products benefits and attributes are showcased.
  • Advertising is a paid advertisement space in media, whether it is a publication in magazine, newspaper, or journals, radio, TV or online.
  • In advertising consumers have complete control over the content, design and timing of the advertisement in the publication.
  • Also, consumer can know when the advertisment will be published.

  • PUBLIC RELATIONS -



  • Public relations use several tools and methods, such as events or press releases, to create awareness and build a positive image of a company.
  • In public relations, media attention is earned.
  • It is focused on getting free media exposure for the company's products and services.
  • Public relations bounds photo releases to press conferences.

Hence, Both advertising and public relations are important elements in creating an effective and successful marketing communication campaign. Both strengthen the message clients want to convey to consumers. The market and job opportunities are definitely there. If you want to make career in the advertising and public relation so you should have skills like meeting new people, expressing new ideas, finding creative ways of doing things or writing then this career will be the best option in marketing sector.

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